Designing Marketing Material and Products in a Cross-Cultural Business Requires Cultural Awareness

When you market your products and services globally, you have to be extremely sensitive to colors, symbols, numbers and layouts. Tailor your products to individual markets.

To design marketing or packaging materials that resonate with consumers in another country, one must develop the right mindset, or worldview – it requires you to be inquisitive. When you are going to export your products, you should think about what the package colors work in the country of destination. You have to tailor the product to meet their individual needs.

One way to understand the market is to send a few samples to a prospective customer and get feedback. From this, you can make a list of everything that needs to be addressed and make the adjustments. If you can’t personally go your destination of interest, find a local who can tell you if people really need your products.