Branded Products for the Thriving Tech Company

How Intrepid Sourcing Created a Dog-Friendly White Label Experience for Wag!

Wag!’s business model implies that certified and insured walkers come to the dog owner’s home when she is not around to get the dog. This requires a safe mechanism to exchange the key for the flat or house between dog owner and walker. Wag! approached Intrepid Sourcing with the task to develop a secure lock solution for storing the key as quickly as possible considering their rapid growth. Since the tight time frame didn’t allow for the development of a completely new lock–especially in the necessary quantity–the best possible adaptable lock solution had to be identified from countless Asian suppliers. Relevant factors were not only the product characteristics and price, but of equal relevance

were customization, lead time, logistics and packaging. Intrepid Sourcing procured, adapted and oversaw the production for in total more 300,000 locks. Based on this successful short-term solution, Wag! and Intrepid Sourcing are working on an improved and further customized lock solution. Before Intrepid Sourcing took over the coordination of the locks, these were ordered from China at an about 20 percent higher price. Furthermore, stickers and packaging had to be done in the US, which caused Wag! a lot of additional effort and cost. The entire supply chain was streamlined efficiently by setting up these steps in China, allowing to ship the locks directly from a fulfillment center.

Wag! White Label Manufacturing Case Study Phone - Intrepid Sourcing
Phase 1

The Challenge

For most of its branded products, Wag! was relying on several layers of costly middlemen to source from multiple suppliers, encountering long production lead times, sporadic communication and inefficient logistics—all of which were increasing costs and time unnecessarily. Moreover, many of their promotional items–such as T-shirts, bandanas and other products–were being sourced from local suppliers at exorbitant prices and little room to customize them for brand purposes. Finally, most of the items were being packaged and shipped from Wag’s offices.

As a tech startup,
Wag! needed to develop a sustainable supply chain that enabled them to source a variety of high-quality products at lower costs, reduce product lead times and more efficiently deliver those goods to their customers. The necessary flexibility of a tech startup has to be transferred to the procurement of physical products.

Phase 2

The Solution

Intrepid Sourcing assessed Wag!’s current situation and developed a holistic procurement strategy tailored to their needs. This included the adaption of a quick coordination for process for product selection, product design with branding, mass production, packaging and logistics. 

The First Step,
was to review their business and sourcing process to understand what they were doing at the moment and WHY. We discovered that the company was following a slow process of sourcing products from various LA based suppliers and dispatching them from their offices. The branding of the products often deviated from company branding and design requirements. If they continued this same approach as they grew their user base and customers, Wag! employees wouldn’t have enough time to fulfill existing orders, let alone grow their business.


Wag! White Label Manufacturing Case Study Solution - Intrepid Sourcing
Wag! White Label Manufacturing Case Study Production - Intrepid Sourcing

The Next Step,
was to provide mock up designs of their white label products and its packaging (including revisions). We provided samples to prove the product concept and then choosing the right white label supplier for each product that was best suited for mass production. Our team ensured supplier due diligence, quality control and coordination. A process was implemented so that any new product or product version would be available in a unique Wag! design in short time.

The Last Step,
was to develop customized solutions to eliminate logistics bottlenecks and to ensure Wag! had an efficient supply chain in place that could expand as they grew their business. Our team ensured products get the right certifications, customs clearances and organized shipping of products from China to LA. By doing the custom packaging already in China and by using a fulfillment center in the US, the shipment process within the US could be made more efficient.

Wag! White Label Manufacturing Case Study Planning - Intrepid Sourcing
Phase 3

The Outcome

Wag!’s overall cost decreased by 30% saving Wag! almost 1 million USD in less than a year. Now Wag! doesn’t need to worry about their supply of branded and customized products. Instead, they can focus on further developing their technology, services, and attracting venture capital.

Even A Successful Tech Company Like Wag! still needs help sourcing from different suppliers.
With Intrepid Sourcing’s help, Wag! successfully achieved the goals of developing their own customized production lines, product sourcing from reliable suppliers, significant cost reduction, faster turnaround times, streamlined logistics planning and coordination. Wag! has decided to continue the successful collaboration with Intrepid Sourcing also for the future.

Wag! White Label Manufacturing Case Study Lock - Intrepid Sourcing

About Wag!

Wag! is a tech startup based in Los Angeles whose app conveniently links dog owners in need of services for their dog(s)—such as walking, sitting and other related care—with pre-vetted, qualified individuals. It is commonly referred to as “The Uber for dog-walking”. It is a successful Silicon Valley tech startup boasting millions raised in venture capital. A key aspect of their business is to ensure the speedy delivery of locks to customers’ homes so dog walkers can enter while the owner is away. This requires special locks that have to be branded. Wag! also realized the need to increase brand awareness in order to grow their presence in cities where they were operating by providing promotional products and merchandise.

Interested in a Similar Solution?


Ouch! There was a server error.
Retry »

Sending message...

What is... ?

2 + 3 =

We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings


  • We use cookies

We use cookies

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

For more information on Google AdSense see the official Google AdSense privacy FAQ.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

However if you are still looking for more information then you can contact us through one of our preferred contact methods. This Cookies Policy was created with the help of the CookiePolicyGenerator.com

Email: info@intrepidsourcing.com