As an international brand, much of Boy London’s product value is generated by innovative designs. It is easy to brand and sell products that allow customers to uniquely associate the products with the company. The streamlined implementation of new production lines with the help of specialized suppliers helps the company to save time and money. One of the products Boy London sells is suitcases. They wanted to find existing
suitcases suppliers that can realize their new product designs, so Intrepid Sourcing found the right suppliers that produce high-quality suitcases that align with their fashion style, checked for different rubber materials for printing to save cost on materials, produced distinctive metal logo plates, and then the world-recognized eagle logo was placed on the suitcase, generating a new product representing the core values of the brand.
Boy London doesn’t need to worry about finding, communicating with, and making payments to many small suppliers in China. Instead, they can focus on their business’s core competency, such as designing new products, expanding into new markets, marketing, and services.
Even A Famous Brand Like Boy London still needs help sourcing from different suppliers.
The best solution for each product is unique to each season. With Intrepid Sourcing’s help, Boy London successfully achieved the goals of product sourcing from reliable suppliers, having new branded products produced quickly, significant cost reduction, and generating brand value based on collaboration with experienced suppliers.