For white labeling, IPR protection is critical. Even if a company already works with certain suppliers, contract negotiation is still important. Contracts and patents should be reviewed for every new product and included in clear detail against the misuse of any other company’s trademarks, patents, IPR, licenses, etc., which might lead to legal consequences otherwise. After EveMotion’s German competitor sued them for IPR infringement, they were ordered by the court
to not sell the product until the case was settled. This meant that stock worth several hundred thousand Euros was threatened plus a potential fine. Intrepid Sourcing helped EveMotion by finding the original designer of the scooter–a design firm in Hong Kong that collaborated with yet another Chinese supplier originally. This research and information helped to undermine the falsely claimed exclusivity of their local competitor and to win the lawsuit.
EveMotion was able to improve coordination, quality, and the implementation of product changes with Chinese suppliers. Furthermore, an important legal issue could be solved. This is an important aspect of protecting customers in Western countries.
Even Large Importers Like EveMotion
profit from working with manufacturing analytics.
Overall, Intrepid Sourcing’s efforts resulted in better legal protection, higher product quality, better adapted products and ultimately in higher customer satisfaction rates.