The Asana Pillow, Om the Go’s first ever creation, is an all-in-one neck pillow and a travel yoga mat which has been featured in Yoga Journal, Conde Nast Traveler Magazine and Pop Sugar Lifestyle Magazine. Ideal for even the most intense yoga sessions, it is designed with a non-slip, skid-less weave pattern and moisture wicking material. The Asana Pillow is built for travel anywhere around the world, as it is portable in size (24 inches x 68 inches long) and made with lightweight, durable material
(weighs only 1.5 pounds). The Om the Go brand has grown along with its Asana Pillow innovation, which has become every yogi’s must-have travel gear. During Om the Go’s early beginnings in 2015, however, the company was uncertain of how to develop their product. The company had ideas in mind for a 2-in-1 pillow and yoga mat (this would eventually be the Asana Pillow) but had no mass production skills nor technical experience to develop the concept into a three-dimensional product.
Om the Go successfully developed the Asana Pillow product exactly as envisioned. Even without them having any prior experience in sourcing or offshore production, Om the Go’s product development ran smoothly at reduced costs. The innovative design was successfully implemented under consideration of mass production aspects.
Also a Startup Company Like Om the Go needs help setting up garments production abroad.
Intrepid Sourcing helped the client accomplish all its goals – from procuring prototypes, finding and communicating with reliable suppliers, controlling quality and limiting defect rates to reducing production costs by at least 20% and setting up a new production line in China– in order to prepare the Asana Pillow product for mass production and market launch including a nice custom packaging.