Activewear signifies clothing for athletes who are concerned about their fitness and sports activity. Activewear clothes have a lot of advantages such as bi-stretchable characteristics, wicking function, and grip strengthening, due to all these advantages the Women’s Activewear Market is expected to show significant growth. Covid lead to a sportswear boom and it’s still lasting and going strong.
In order to keep up with the trend of yoga pants and leggings, they are also introduced, providing varieties to the customers. Activewear is usually manufactured with natural and artificial fabrics like polyester, spandex, and others. Activewear is casual, comfortable, stylish clothing yet suitable for sports or exercise.
Due to the rising awareness amongst females from the youngster to adults, who become more health-conscious and seek out mental and physical wellness activities, the women’s activewear market value is growing at a crucial growth rate.
Read ahead to know more about the global women’s activewear market value and forecast for sportswear manufacturing!
The Key Driver of Marketing Growth
The advancement of technology for synthetic fiber has successfully created more flexible, durable, and washable spandex than natural materials do. The collaboration between brands and influencers also plays a vital role to advertise activewear products globally. There are many influential sports clothing influencers as some popular ones listed here.
Thus, it’s not shocking news to see the global women’s activewear market value still risen up despite the pandemic due to these key drivers.
The Growing Influence of Sports and Healthy Lifestyle Trends
The main factor driving the growth of this market is the increased awareness among consumers due to lifestyle and the increasing number of diseases such as cardiovascular and diabetes which are accelerating market growth, as well as increasing public interest in an active lifestyle that has a positive impact on market growth. In addition, the increasing interest of female consumers in sports has had a significant impact on the growth of this market.
Increased awareness regarding health has also been a contributing factor as well as a rise in per capita income, fleeting urbanization, and changes in lifestyle have a remarkable impact on the Women’s Activewear market. Furthermore, the spacious advantages provided by activewear are thermal resistance, static resistance, breathability, and quick drying are one of the factors responsible for the growth of the Women’s Active Wear Market.
The rise in the number of female consumers’ awareness about fitness and sports among the young generation will further contribute to the growth of this market. However, the excessive cost of activewear products due to the volatile price of raw materials and the high cost involved in designing can cause a decline in activewear sales among price-sensitive consumers.
Demographical Growing Market
The growth of the activewear market in Asia-Pacific is driven by an increase in disposable income, changes in lifestyles, and an increase in urbanization in various countries of the region. Furthermore, countries like China and India have the largest millennial demographic and emerging as activewear hotspots.
North America holds the major market share of the Women’s Activewear Market because in this particular region activewear is considered casual as well as sportswear. The high disposable income of people in this region is also the main factor responsible for the growth of this market.
The Asia Pacific region is also expected to show considerable growth due to the upsurge in per capita income and changes in the lifestyle of people in this region. Garments production in the area makes the supply chains and trends even faster as the consumer market particularly in China shows.
Market Value and Forecast
Based on Statista, the global women’s activewear market value was at about 178 billion U.S. dollars in 2021. This market was forecast to increase by more than 90 billion dollars by 2029, reaching a value of 269 billion U.S. dollars.
The global women’s activewear market is planned to increase at a significant CAGR of 5.10% in the coming years. In 2021, the global women’s activewear market value was at USD 175.2 million and was projected to achieve a value of USD 236,129 million by 2028. In the coming year, it is anticipated that there will be significant growth in demand for women’s activewear. The anticipated period between 2022 and 2028 is expected to create a potential revenue for the major industry players of USD 60.9295 million.
The women’s activewear market is anticipated to rise rapidly over the forecast period due to the growing trend of athleisure wear in offices and informal settings. The global activewear market is growing due to growing disposable income and increasing consumer awareness of health and fitness. Furthermore, trends and styles presented by product design agencies and influencers are doing an steadily better job of marketing.
The consumption of women’s activewear is also driven by rising sports camps, empowerment programs, and campaigns. Moreover, creating eco-friendly materials for sportswear is projected to attract buyers who value eco-friendly products, ultimately expanding the global activewear market. There are many brands that cater towards the consumer with more sustainable products, as presented by Vogue here.
Active involvement by young people and older people in sports and physical activities is another factor driving the increasing demand for active wear.
