Since Lululemon come up with their signature yoga pants, the athleisure business is clearly thriving and growing. Many brands have also jumped into the activewear industry because of the many opportunities and amounts of revenue they saw in this clothing line. If you are going to start a business related to clothes, I would highly suggest you establish as a sportswear manufacturer. Athleisure is multipurpose as the name suggests. It is athletic wear that people can wear any time without being uncomfortable.
Athletic and sporty aesthetics are a huge trend now. It is not going anywhere anytime soon. This trend has opened a lot of opportunities for athletic brands in terms of variety as well as for people who are going to establish businesses in the clothing industry. Leisure apparel is loved by people for its comfort but merging it with athletic styles and making it athleisure style will make your brand available for a bigger number of people.
Reasons to Establish the Athleisure Business
Athleisure is all about comfort and function. It’s a shift of lifestyles and culture among people more than just being a fashion trend as explained in this article. If you want to embrace this as a business line, make sure you do the proper research beforehand. Here I have explained all the reasons why you should opt for athleisure as a business and its benefits. The following are the main points:
It’s Here to Stay
The main reason that you must hope for this trend is that it is not going to go anywhere. People would forever want to be comfortable and people would forever want to be in style. You may see some alterations and changes in a few years after you start but that is what the clothing industry is all about.
It is never a consistent thing. You have to go with the flow. The best way for sustainable growth is to always communicate with customers. You’d know better about what they want in this way. Do proper research and find your target consumers.
People are More Concerned of Wellness Now
People are very much conscious about their wellness and well-being now than they were before. They are eating healthy and adding healthy habits in their lifestyle. It feels like a total shift from what used to be people’s goals before. Now their goals are all about self-love and self-care which is great.
You are more likely to go to a gym if you are already dressed up for it. Your clothes act as a hindrance. It will be hard for you to get out of your comfort zone (or comfortable clothes if I may say) and put your health first.
It’s Seasonless
The thing with many types of clothes is that they are meant for a specific season or time. So, if are selling them, you are going to get customers and money both in a specific part of the year. Even if we talk about some trends, they popped up in a specific season and people didn’t know about it after that.
That is not the case with athleisure. It is multipurpose thus, sustainable. People wear it all the time. From gym wear to loungewear, you can see athleisure anywhere now. You can generate a great amount of revenue if you start as an athleisure wear brand.
Active Lifestyles are Popular
As I mentioned earlier, the lifestyles of people are changing. They are moving towards a sustainable way of living that is all about wellness and health. Active lifestyles are getting popular between the masses day by day. Gyms and sports are trending. More people are getting towards these fields than they did before.
With the popularity of gyms and sports, activewear is getting popular. The only problem with gym wear people used to face is that it was not as comfortable as they would want it. Also, you get lazy if you know you have to change clothes to do something. Athleisure covers you with both these things. You can wear it all the time if you want.
It’s a Rapidly Growing Market
It is one of the fastest-growing markets. It isn’t limited to specific areas or countries but athleisure is trending globally. If we talk about facts then, Asia may be the highest-grossing area for athleisure wear in the coming years. It is an industry that generates revenue of about $194 billion. It’s crazy right, keeping in mind that the trend has just started from a couple of years from now.
Business experts say that it will be in the highest-grossing business for a lot more time. Proving that the trend of athleisure fashion is not going anywhere.
Influence of Fashion Industry
The trend of athleisure wear and style has now entered the fashion industry as well. Many apparel manufacturers like Nike have introduced their athleisure wear for their customers. It has now become a fashion statement and can be seen on the ramps donning by the models.
The fact that this trend has entered the fashion industry, has helped it so much to make it this huge. People are influenced greatly by the fashion industry and the influencer market. Celebrities have also been preaching athleisure style that has helped it to reach massive people. People are getting more and more into it. Embracing a business at this time would prove to be profitable. The pandemic has also contributed to the growing popularity of the athleisure industry as explained here.
Bottom Line
Athleisure is here to stay. It is not just about active lifestyles and activewear now. It is slowly shifting towards work apparel. With the trend being this big, competition has started to get tough. People are more aware of the materials, fabrics, and styles to choose from. Many sport clothing manufacturers are already providing them with the best quality.
You have to stand out among them in terms of the style you introduce and the material you use. It is not just a fashion thing but it is related to wellness and healthy lifestyles. People are putting their health first so they are going to love athleisure even more in the coming years.
