Sports apparel is utility clothes that support physical execution and facilitates body developments. It validates comfort while taking part in wellness and sports exercises.
Rachel Sharp, an analyst at business intelligence specialist Key Note, said “The female activewear market has long been neglected by sportswear manufacturers as it focuses more towards the male consumers. However, sales of sports clothing and footwear for women are outpacing men’s goods as of late.”
One of the key elements impacting the development of women’s sports clothing market is the dynamic style trends. Shoppers are consistently anxious to get their hands on the upcoming trend and exhibit their chic way of life to other people. The competition to adapt up to the changing style or trend altogether impacts buyers to buy the most popular clothes out there, mainly worn by famous people, and then subtly influences them to discard phased out trending apparel.
Moving the Fashion Trend
Women have steadily become influential more than ever. As a result, the retail business needs to take part in it. The women’s activewear market in 2018 was estimated at $26.8 billion, (click here for the women’s sportswear market size on Statista) as reported by Euromonitor International, in contrast to $80.1 billion for the total sports market. The numbers drive significant athletic apparel players to put additional focus on the women’s sports market as it speaks of a more prominent development opportunity.
Private label sports clothing became more robust and adaptable, taking into account better versatility. Synthetic stretch fabric and nylon empowered active apparel producers and designers to knit pullover dresses and sports beat that had exceptional comfort and performance.
The generational, cultural, and social movements toward less conventional design styles prompted sportswear clothing manufacturers to give more consideration to creative sports apparel. Baggy cotton sweatshirts and weave leg warmers of earlier years ended up replaced by performance fabric.
From moisture-wicking fabrics to pressure apparel, active apparel of today is progressively striving to keep up the harmony between style, performance, and usefulness.
Broad and unique focal points offered by sports apparel, for example, breathability, quick-drying, static resistance, thermal resistance, and chemical resistance significantly drive the development of the women’s sports clothing market worldwide. Moreover, constant health awareness among buyers and increment in sports and fitness among female customers support the interest in women’s sports apparel.
Additionally, a rise of investors in the women’s activewear market also fills the deals of sports apparel and decidedly impacts market development. This factor leads to a surge in sales of sports shoes and sports clothing shorts and shirts. Besides, a comprehensive methodology of female buyers toward athleisure wear emphatically impacts the development of the general market. Moreover, the increase in fitness and sports awareness among young age and upsurge in extra cost are the parts of the striking elements that help the market development. The volatile cost of raw materials and the high cost of designs result to expensive price tags and accordingly decline in sports clothing deals among value-conscious customers.
Top Women Clothing Brands
The leading three athletic apparel brands — Nike, Adidas, and Under Armor — were likewise the best three men’s sports clothing brands in 2018, as per The NPD Group, the top women’s sports apparel brands show an alternate picture.
Nike keeps up its best position in women’s activewear, followed individually by Lululemon, Victoria’s Secret, Under Armor, Adidas, Athleta, Victoria’s Secret’s Pink, and Old Navy. Lululemon rose quicker than Nike in the U.S. ladies’ market in 2018. If the current direction holds, NPD predicts Lululemon will eventually outperform Nike as the top women’s brand.
Presently, there’s an entire industry composed of numerous brands that are focused on making ladies sportswear and apparel over a broad scope of sports and styles. They are altering the whole way to deal with fashion, sports, and various women’s lifestyles and it is evident in this new collection right here.
Women’s sports clothing has seen appreciation among buyers because they are easy-going and are suitable to wear for different purposes aside from gym or practice/fitness sessions. The increment in sports clothing trends supports sports clothing manufacturers to extend their product variations in different categories, including tops, pants, outerwear, innerwear and swimwear, and others.
Yoga jeans and tights are the most sellable type of clothing in women’s athleisure clothing. The leading five brands for yoga pants and tights are Victoria’s Secret, Aeropostale, ALO, Forever 21, and Electric while the brands who provide excellent value range are The Upside, Beyond Yoga, lululemon, ALO, and Electric.
