The luxury lingerie market value has been rising strongly since 2018, and will keep rising until at least 2027! This is despite of struggles of big players like Victoria’s Secret. One of the causes is the way women keep improving their knowledge about the best fit for their body and their spending power is expected to drive the demand over the forecast period. The increment of a wide range of products available in various designs for different purposes, like sports, bridal wear, and daily wear, also affected the whole market. Lingerie manufacturers increased production throughout the range of products.
The lingerie market value has become more popular because women are starting to bring out their natural beauty. Here is the reported chart we have researched for you!
The global lingerie market value market size is expected to reach USD 78.66 in 2027 and is projected to grow at a CAGR of 9.62% to reach USD 67.43 billion. Based on the data, the overall growth of the lightweight fabric used in lingerie is anticipated to grow as well. This is because the main fabrics manufactured in lingerie are polyester, nylon, lace, satin, lycra, sheer, cotton fabrics, and silk.
You may also want to watch out for the colorful ones because consumers put their focus more on the color, the fabrics, and the style. Women want to feel comfortable and powerful wearing stylish lingerie for different activities. The lingerie tastes and preferences differ between women and men.
Major Factors Leading the Lingerie Market Value Growth
The rising number of working women plays a vital part in growing the lingerie market value, including their spending power. What’s more, the availability of various kinds of lingerie increases the popularity in the market among women for highlighting their natural features. It will increase the mark of the global lingerie market value during the coming forecast period.
The rise in women’s income, as well as the increment of flexibility in spending on fashionable clothing, affected the rise in lingerie demand. In the upcoming years, the lingerie market value growth is expected to reach USD 78.66 Billion in 2027. This is also driven by the growth of online channels and the strong influence of social media and innovative digital marketing strategies.
Factors related to companies increasing budgets relating to all shapes and sizes paired with factors of style intelligence among women will increase the growth of the lingerie market value in global growth during this period of growth. In addition, product invention in the vesture assiduity is anticipated to contribute to the growth of the lingerie demand. The lingerie market value growth is being affected by the expansion of the organized retail sector in Asia-Pacific.
Trends Influencing the Lingerie Market Value Growth
As a result of the growing working women population, consumer spending behavior is influenced, as well as the increase in disposable income per capita. On top of that, consumers are increasingly choosing more comfortable and functional lingerie due to the growing awareness of hygiene, appearance, and living standards. During the forecast period, these factors are believed to drive the lingerie market value growth. More custom lingerie and more sophisticated tastes are driving the growth as well.
Due to the growing population of working women, global lingerie sales also have been increasing at a rapid rate. The trade of luxury lingerie is growing with women’s growing purchasing power altogether. In the upcoming years, the growth of e-commerce and online channels is expected to boost the lingerie market value.
Many small and big companies hire digital and creative agencies to help them market and campaign their product in an innovative and unique way to attract more consumers. E-commerce websites and online shops have gained popularity amongst women because they provide product information, size measurement, a larger selection, and a wider design and color range. Many brands decided to sell their products on e-commerce because it’s easier to control the selling and buying process.
Lingerie Market Value Analysis
Regionally, Asia-pacific is the most profitable. A shift in consumer behavior toward various types of lingerie exhibits an opportunity in Asia-pacific. On top of that, European brands face a significant threat against the low-cost production exported from countries like China and Turkey.
Profitably, sport lingerie is the most preferable type. As a result of women participating in sporting activities, the demand for appropriate lingerie like sports bras has increased. Exercise can cause pain that causes by breast motion. Sports bras production can provide comfort and improved performance for women during sporting activities, that’s why many women choose this type of lingerie that is becoming more like activewear.
Segmented Analysis
Globally, the lingerie market is segmented into types, distribution channels, as well as regions. On the basis of the type, the global lingerie market is categorized into brassiere, knickers, shapewear, sleepwear, and many more. With the largest lingerie demand falling on the brassiere segment, the rising availability of fabrics paired with endless technology changes increases the lingerie market value.
Moreover, there are many factors that are expected to support the dominant growth in the sector like laser cut, seamless, model, and full t-shirts brassiere coupled with the integration of pleated polyester, tulle, elastic laces, and microfiber materials.
Conclusion
The lingerie market value is expected to reach USD 78.66 Billion in 2027 due to many factors, such as the growing population of working women, social awareness, low-cost production in Asia-pacific, online segments, and many more. It remains a popular gift for partners and luxury expenditure item.
